After years as a commercial and data analyst at one of Australia’s largest retailers, I spent my days diving deep into complex supply chains, profitability puzzles, and vast databases. The more I worked with enterprise-level insights and emerging AI tools, the clearer it became: these powerful approaches shouldn’t be reserved for big corporations with large teams and big budgets.

Every business - no matter its size - deserves the clarity, confidence, and growth that comes from truly understanding its numbers.

That realisation led me to create Craws Analytics.

I founded this with one simple goal in mind: to be a genuine support for businesses like yours. I want to bring the same precision analytics and AI-driven strategies I used in big retail directly to everyday business owners who are working hard to survive and thrive. Whether you need to streamline operations, protect your margins, spot hidden opportunities, or build a more resilient future, I’m here to turn your existing data into one of your greatest advantages.

I also offer small business valuations - and I approach them with the same care and transparency.

Having personally evaluated and negotiated the purchase of small businesses, I saw how confusing, subjective, and sometimes mysterious the valuation process can feel. Too often it relies on guesswork rather than solid evidence. That never felt right to me.

So I developed a clear, logical, data-driven model grounded in real commercial drivers of value and profitability. My valuations are transparent, defensible to the cent, and designed to give both buyers and sellers a strong, reality-based foundation. You’ll walk into any conversation with clarity and confidence - knowing exactly where the fair market value sits - so you can negotiate from strength, whether you choose to pay more, accept less, or walk away comfortably.

At the heart of everything I do is a deep passion for problem-solving and a genuine desire to help. I love supporting business owners who are committed to making smart, informed decisions.

If you’d like to better understand how your business is performing, identify the right metrics to track, explore growth opportunities, or get a clear-eyed valuation for a potential purchase or sale, I’d be truly happy to help.

Please don’t hesitate to reach out - I’m here for you.