Hi, I’m Nathan Crawford.

I’ve spent the last few years working as a commercial and data analyst for one of Australia’s largest retailers, diving deep into complex supply chains, profitability puzzles, and vast databases. The more I used enterprise-level insights and emerging AI tools to drive corporate strategy, the more I realised something fundamental: these powerful resources shouldn’t be locked away behind massive corporate budgets.

Every business - no matter its size - deserves the clarity, confidence, and growth that comes from truly understanding and monitoring its numbers. That realisation is exactly why I started Craws Analytics.

My path to starting this business hasn't been from climbing the corporate ladder, and I consider that my greatest advantage. I’ve enjoyed a long and winding professional journey, starting from the ground up by labouring and operating heavy machinery on some of Australia’s largest construction and mining projects. From there, I transitioned into the fast-paced world of sports data and gambling, working as a horse racing trader for a major online bookmaker. My involvement in the industry went well beyond the trading desk - during this time, I was also sourcing, purchasing, and syndicating race horses, and even experienced the thrill of being in the ownership of a racehorse that won a metro race at Flemington racecourse! I eventually jumped to the other side of the fence for a specialist data company, modeling race probabilities at scale to find profitable trading opportunities and essentially "beat the bookies."

Those highly analytical roles paved the way to my position as a pricing and customer data analyst for one of Australia’s largest ASX-listed corporations, and ultimately to my work as a Supply Chain Commercial Analyst, where my statistical and scenario modelling, reporting and Insights directly guided executive-level decisions and drove the financial outcomes of a public company.

Combined with a keen interest in macroeconomics and investing, this background has given me a very grounded understanding of what it takes for a business to become - and stay - profitable. I know that owning a business isn't easy; if it were, everyone would do it. As an owner, you are constantly forced to wear a dozen different hats just to keep things moving.

Because Craws Analytics is just me, I work directly with you - taking that analytical burden off your plate for a fraction of the typical corporate budget. I want to bring the exact same precision and data-driven strategies I used in big retail straight to your business. Helping drive positive financial outcomes that allow business owners to support themselves and their families through healthy, resilient businesses is my true calling.

Beyond the spreadsheets and models, I’m a proud father, husband, son, brother, and friend. When I’m off the clock, you’ll usually find me spending time with my family, catching a live band, watching sports, or playing a game of poker. I love exploring the world (I’ve been fortunate to visit many countries, but still have plenty to tick off the list), learning new skills, or simply shooting the breeze over a cold beer and an interesting conversation.

If you’d like to better understand how your business is performing, identify the right metrics to track, explore growth opportunities, or get a clear-eyed valuation for a potential purchase or sale, I’d be truly happy to help.

Please don’t hesitate to reach out.