I build practical analytic experiences focused entirely on your business. I put your day-to-day operations at the centre, developing iteratively and crafting robust data solutions that evolve with your business.

Let's have a chat. Whether you are thinking you’d love a dashboard to keep across things and be a bit more fluid with your decision making, a report that deep dive’s your data when you need it, a custom data pipeline to unify scattered systems to create the metrics you need to succeed, or trying to uncover hidden profit leakage, I would like to hear about it.

What I offer

Data Foundations
I build trusted, consolidated data you can rely on

I help small and mid-sized businesses bring scattered data together into a single, reliable foundation. This includes consolidating data from spreadsheets, accounting systems, CRMs, and operational tools; designing practical data pipelines; and establishing clear standards for quality, security, and governance.

You remain in full control of what data is shared. You decide exactly which information is provided and can place clear limitations on what I am able to access.

For clients who prefer that I house their data, everything is stored in a managed database that is encrypted end-to-end and protected by IP restrictions, ensuring your information remains as secure as possible.

The result is clean, accessible data that reduces manual work, improves accuracy, and gives everyone confidence in the numbers they use every day — without the complexity or cost of enterprise-scale platforms.

Executive Health Checks & KPI Assessment
Get a clear, honest view of what really drives your business

I run focused diagnostic reviews that cut through noise and show leaders exactly how their business is performing.

This includes a full assessment of existing KPIs and metrics, identification of gaps or misleading measures, and redesign of a practical, executive-ready scorecard. I examine data quality, reporting accuracy, and whether the numbers currently guiding decisions are the right ones.

The outcome is a concise health check report and a refined set of KPIs that give founders and leadership teams genuine visibility, sharper focus, and confidence that they are tracking what actually matters.

Insight & Performance Analytics
I turn your data into clear KPIs, forecasts and decisions

I define the metrics that matter, build intuitive dashboards and reports, and deliver the analysis that supports better planning. Services include KPI assessment and compilation, dashboard design, periodic executive reports, business intelligence solutions, scenario modelling, forecasting, and practical analytics that answer real business questions.

Whether you need clearer visibility of performance, better cash-flow or demand forecasts, or the ability to model “what-if” scenarios, I focus on insights that are actionable for management and operational teams alike.

Strategic Business Partnering
I act as a trusted partner to guide strategy and build sustainability

I do not just hand you a spreadsheet of problems and walk away. I act as an extension of your business - helping shape data strategy, prioritise initiatives that deliver real value, and equip you and/or your team to use your data effectively. This includes advisory support, hands-on enablement and training, and flexible managed support when you need extra capacity.

My approach is collaborative: I work alongside founders, managers, and operators in small and mid-sized businesses to embed better decision-making practices. I want to help you build a sustainable business.

The Craws Analytics Advantage

What makes my approach different? I tailor everything to suit your business. No generic reporting. We work together to define what will actually drive a sustainable bottom line. I want to help businesses who may not have the time or the know how to understand what their own data is telling them about their business and work with you to grow a business to be proud of.

• Actionable Roadmaps: I translate findings into a clear, prioritised list of strategic fixes designed for immediate implementation.

• Free-Market Principles: I believe partnerships should be based on mutual value. There is no lock-in contracts. If I’m no longer providing what you need, we’ll end the engagement cleanly so neither of us wastes time.

• Proactive Leadership: By bridging the gap between what happens on the floor every day and what appears on your P&L, you gain the clarity to make high-stakes decisions based on hard evidence rather than instinct.

Stop Guessing. Start seeing clearly.